[price]

I'm not sure I ultimately buy that Dropbox is expensive - for one thing, Notion now charges basically the same as Dropbox, and you don't even get file sync in the deal.

I can definitely believe that that was an objection customers had, though. I just suspect that what it really meant was another way of expressing that there wasn't PMF - if the PMF were there, they'd have willingly paid, just like they do now for Notion or Slab or what have you.

And yeah, there was definitely some energy going into trying to tie the products together more (putting Paper docs in your Dropbox folders) - and when that finally shipped it sadly made the Paper experience worse, not better.