[cek]

Original author here.

I wonder how many of the commenters so far read the Experience = post that I linked to in this post? [1]

Maybe you are smarter than the average bear, but I regularly engage with big brands and publishers, who just want to "build an app". They do not see the bigger picture that, to be the most effective, they need to build something beyond an "app". The point of this post (and my other posts regarding Experience) is to help them gain a broader perspective.

I've found it works well.

[1] http://ceklog.kindel.com/2012/04/02/experience-stuff-time/

[ekianjo]

Maybe this is just that we are dealing with different businesses? I am sure there are indeed some businesses like the ones you describe where "building the app" is the only thing they care about. I was just saying that the idea of "Experience" instead of "Product/App" has been floating around for a long time in many different fields. When you book a trip somewhere, the travel agent does not go into describing each particular aspect of the trip, they try to make you imagine what it's like to be there. When you go in Disneyland, everything is made to make you feel like you step in their world. Advertisers know this very well and their whole business is about creating experiences out of products.

So, my point is that this narrative is very, very well known and I think this was already described in marketing books from the 60s-70s but this is just out of memory. So, that is why I said this is nothing really new.