[wrsh07]

Yup - the subscriptions are a VC subsidy. They've been phasing their enterprise customers directly onto API-pay-per-usage pricing (hence the recent reports from Uber and Microsoft about phasing out Claude code). Rest assured, many of their customers are happy paying for the value they get from Claude code.

The subscription is the loss leader to show you how good it is. And people think it's good and worth paying for.

There is some reason to think their margins will improve, also: they couldn't really plan for the capacity they've needed so far this year, so they're paying through the nose for it. That's fine because they can pass the cost onto customers and give a more reliable service at cost. But in a few years, they should be able to get those costs under control (presuming some ops excellence. Something Google has in spades)