After some time in the industry, once you reach a certain amount of zeros in your revenue, the org mindset almost always changes from something of a survival state into messiah-mode where everything it does and produces must-be and will-be accepted as the next best thing since sliced bread, at no matter the cost.
An ad free, minimal notification, calm design and thus _Pro_ like in (former times) _pro_fessional signature edition OS would be too simple.
Instead we get a marketing platform. Because "growth"... whatever that means until (and after) the next bubble pops.
Plus: that euphemistic /bubble/ is more like a puss and cancer ridden zombie needing constant life support. Keep the numbers high, yeah! Cheer the numbers!
It's a human trait, Microsoft is not immune.