Nobody asked for free content. It was pushed on us so they could track us. Before the Internet, you normally paid for what you consumed (at least, more than now. And before that even more).
Maybe? Depends on what the ads are for. Obviously I'm not going to buy something I don't actually want just to support the site I'm on, but I have no particular objection to buying something I discovered through an ad if it's something I would buy anyway if I discovered it organically.
Nobody "wants" ads, but they do want the free content they get today, which are funded by ads.