[theamk]

This seems like this is written by an advertiser who wants their profits, but pretending to care about privacy so they get users' support.

Here is a more honest summary:

"This proposal hurts us, small advertisement networks and professional marketers. Reject it, or we will ramp up the tracking to compensate for the lost opportunities!"

[ddxv]

I just spent an hour reading the WC3 proposal and I indeed think this is the core problem with it, and I came to agree with the original post here, this is a change that will benefit advertising networks and remove transparency for advertisers that want to verify ad networks.

As a user I do not mind when an advertiser (eg Nike) tracks what blog I came from to Nike website. My concern is a Meta / Google that tracks every site I was on and went to. So in this way, I think advertisers and users should be aligned.