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by Ajedi32 9 days ago
Because as GP alluded to, the thing it's replacing (cookies) already does exactly the same thing but isn't anonymized.
2 comments
troupo 9 days ago
> the thing it's replacing (cookies) already does exactly the same thing but isn't anonymized.

No idea what it's replacing. Cookies is a red herring. Tracking involves more than just cookies.

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devmor 8 days ago
It’s not replacing cookies, though.

It’s adding an additional feature that provides information to advertisers that they currently use cookies as one part of, with different considerations.

link