[Melatonic]

I don't think "matte" needs to be blurry ?

Proper screen should be neither super glossy or super matte. From what I remember screens designed for color correction and whatnot are usually a sort of in between.

Could also be that at the TV size the outer screen itself is glass (which is naturally "glossy" but also much clearer and lower abbe value than any plastic) so a coating to reduce reflections might be ideal.

I doubt they're talking about the kind of crappy "matte" screen you might associate with an old ass Thinkpad laptop or something.