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>aren’t they Microsoft? Couldn’t they order whatever parts they wanted to spec? Economically and logistically, yes, absolutely. Would it have had positive ROI (stuff like that is expensive)? Who knows, there's a lot of factors to consider, like accessory costs, increased sales, brand goodwill, new markets, whatever. But they could do it if they wanted to. Culturally, though, this is just not how Microsoft operates. Not for boring accessories like that, anyway. (The Dock team was not where the ambitious-for-promotion people wanted to be.) It absolutely is how Apple operates, though, which is why I mentioned them. Their relative positions in the hardware ecosystem are not an accident. (However, the technical constraints at that time were severe, and it might not have been technically possible. As I said in a sibling comment, this was the era of Intel's Alpine Ridge (I think that's the right one), and it was a nightmare. I don't know that it was really feasible to do much better, on the timelines needed. Now, after that disaster of a chip was out in the market, everyone else knew what the correct solution looked like, and could build it. But Alpine Ridge had to... salt the earth?... first so we could all move on. Build one to throw it away, but ship it first and poison the market.) |