[axegon_]

Brilliant article. This is something I've been thinking about for a while. Up until around 2020 I used to work at a company that lived off of games and the economy was, you guessed it, micro-payments. I was the one in charge for developing the system that allowed the people in charge of monetization to configure the games based on your skill to squeeze the most out of you. Suffice to say, it worked great. Fundamentally the business model for all games was identical: cash for virtual currency. Here's the catch: you never knew if spending 50 bucks would make a big difference and you had no way to measure it. In a nutshell, it almost made a difference but just not enough so your brain would go "well what the hell, here's another 50" (classic sunk cost fallacy). And the business knew that and actively exploited it. All the AI slop that is happening now is the evolution of the same thing: exchange cash for virtual currency(tokens) in exchange for immeasurable results and the inevitable "just a few more tokens". Congratulations, you've been played.

[AndrewDucker]

This is known as "Intermittent Reinforcement" and is the most powerful kind of conditioning.

[axegon_]

Unfortunately(given the circumstances), I know.