[pitched]

I like this take a lot. Posting a counter-example not because I disagree but because I think it’s interesting.

Ghostty is a terminal emulator with a pretty good narrative. The author is very accessible on podcasts to go over the story. It is also actually very good though. I think the jump in performance and usability put it on the map before the narrative could help push it further. The product does have to actually be good before the crafted nature can be invested into.