[coliveira]

They will defend it the way any good monopoly always does: buying the competition. Case in point is Facebook: it is just a social network, the way they really stay on top is buying other companies and paying for people to spend even more time on their properties.

[jraby3]

They bought insta and WhatsApp but at the time neither were really social networks. Insta was a popular filtering app. WhatsApp is just recently turning into a social network with their status updates.

[coliveira]

That's a completely revisionist take. These apps were seen as the next wave of social networks that would compete with Facebook when it bought them.