[sturadnidge]

I don't think that is ill conceived - I would be much more comfortable giving non-technical users something like this and telling them to:

a) keep it physically safe

b) use a relatively simple, memorable cipher (e.g substitution)

c) use a different password for each site

... rather than trying to get them to use LastPass or Password Safe or the like.

A kindle version of this would probably qualify for 'most ill conceived' however ;)

[limpangel]

The problem is that the cover is far from inconspicuous. :)

[davidw]

The product description says "Removable label and discreet cover design", though.

[limpangel]

Ah ... didn't see that.