[godelski]

  > I’m not sure broadcasting a WiFi endpoint meets my threshold for “loudly”

And that's why so many of us are treating this as insane. A SSID is not "loud". You can go your whole flight without ever knowing about any other passenger's device names. You have to take action to find out. That action might be the 5 seconds it takes to connect to the plane's WiFi, but serial, if you get triggered over a piece of text that's easy to ignore, you're absolutely mental.

"Loud" is in your face. "Loud" is hard to ignore. "Loud" is you'll know even if you take no action.

I agree, and I think most people do, that it's not a great idea to annoy other people, but it's magnitudes worse to start a fight over someone being incredibly low amounts of annoying. I'd long defend the lunatic who yells at the person who keeps bumping their seat than the person who yells at someone for the same of their SSID. Both are crazy, but come on, the latter isn't even defensible in the slightest. It's so easy to ignore and it's not like it's actively bothering you unless you let it