[thewebguyd]

Can't believe they led with that in the promo video. They potentially have whats finally a competitor to an apple silicon MBP, and they lead with fans?? I love my macbooks precisely because they are silent (among other things, obviously).

[leonidasv]

When I clicked, I thought that it was going to smash the turbine blades from the animation to suggest something like "all the performance without the thermals," but nope, they just became laptop fans. And seconds later, it started blowing heat/steam out of them!

That's the most uncanny marketing for an ARM laptop I've ever seen.

[bahmboo]

Yes the MBP is very quiet when doing easy stuff but run games and heavy duty software and those fans are required to get work done.

[mort96]

They are. But the experience of using a MacBook Pro for pretty much any purpose other than gaming is that they’re entirely silent. To the point that it’s an exceptional circumstance when a build job is so intense and so long running that fans kick in.

As such, when you’re marketing your competing product, maybe don’t lead with the fans.

[russelg]

Understandable. But if you were attempting to do the same thing as the RTX Spark on a MacBook (i.e. run local models), you would also definitely be hearing those fans. Perhaps not the best marketing play, but it is true to the real experience of using the product for this use case.

[cobalt]

fwiw, I have a snapdragon X laptop running with windows. It basically never runs the fans (at least at audible levels), and I sometimes sit with it on a blanket in bed

[ActorNightly]

Some of us like our hardware to last, we don't go out and buy the latest and greatest unrepairable MBP for the sole reason of flexing on our friends and peers while making a big deal about how its silent and can run large local llms at 0.5 tok/sec.

[z3ratul163071]

they had competitor also in the Snapdragon X. however the OS is ruined beyond recognition, so no matter what they do, the combo will be bad.