[ai_fry_ur_brain]

The Google one is personalized to use language and sources that you'd prefer. They're building an individual response for each person that is most suited to trick that person into clicking on their ads. For some people they dont care, but I myself dont want a digital clone of me tricking me into buying things.

Salesman have for a long time teaching new salesman to use NLP tricks like matching and mirroring to convince people you're relatable and trustworthy. Google is doing this with all the data they have on you.

[Fogest]

Yeah for sure. When I was using Kagi for example, I had to be far more specific especially if I am looking for things that are more local such as local businesses. I personally don't mind having to do this and I knew when signing up for something like Kagi that it wasn't going to be able to use information it has tracked about me to give me these kinds of "better" search results. So at the end of the day there is a trade-off that has to be made for privacy. Sometimes I do throw the `!g` bang in there if I want to be redirected to Google in order to get those more localized/personal results and knowing I am trading off some privacy.