[morgoo]

But if you make 10 $40m movies and 2 of them make $300m you've spent less for more revenue and a lot more profit, and that's assuming the other 8 make exactly $0

[legitster]

But again, there are a limited number of money-making weekends in a year, and you're competing with other movies those weekends.

If you have only 4-5 good chances to make money in a year, you're going to maximize revenue over profitability.