[izacus]

I explicitly bought a high-end matte TV (Samsungs S95D) because of the coating - I like having light in my living room which means a lot of reflections from windows and other lights.

Matte coating pretty much solved all my issues with glare and reflections and I don't have to sit in darkness while watching things anymore, it's great. The tradeoffs are negligible and appear in situations where other TVs would be unwatchable. It's been a bigger QoL upgrade than actually switching to OLED.

[klausa]

Is it fully matte, like on a desktop monitor, or is it some "reflection reduction" semi-gloss/semi-matter whatever magical coating?

[izacus]

I can't really say - there is an obvious film on it. The light/reflections turn into a very diffuse, barely visible lighter spot.

[thom]

Yeah we have one of these in our kitchen diner and it's excellent.