You could make social media based on anonymous queries without personalization or likes. It wouldn't be useless, it would just be unrecognizable as social media.
Yeah, tbh I want more personalization in that I want posts from my friends, not clickbait the algorithm has decided I'm interested in because people who engage with this also engage with that...
Instagram (at least in europe) already provides this feature as they have to. Problem is you need to specifically adjust your feed every time you open the app, which makes it kind of useless against the addictive nature of it.
If I want to add personalization I could add a algorithm to do that, only so that it promotes my wellbeing.
It really shouldn't be this difficult.