[brianmiddleton]

You WILL be getting ads in the app, though. There's nothing in the article that says you won't. This is like Snapchat's subscription. You get more features, but still have the ads. This isn't replacing "if it's free, you're the product", it's "if you're willing to pay, you're an even more valuable product".

[cpt_sobel]

Don't they already have some subscription to get rid of ads?

[brianmiddleton]

In some countries, but not everywhere. I know it exists in the UK, maybe EU as well.