Not being able to ignore the speech/writing/transmission of a passenger is reasonable. Not being able to ignore the speech/writing/transmission of the manufacturer of a device on the plane is unreasonable.
Wifi SSID? Passenger speech, since those are typically changed by the user. Bluetooth GAP/GATT device name? Manufacturer speech, since those are often not changeable by the user.
Wifi SSID? Passenger speech, since those are typically changed by the user. Bluetooth GAP/GATT device name? Manufacturer speech, since those are often not changeable by the user.