[jMyles]

I've never had a bose device that allowed this - is that new? And for JBL, it's only the latest gen (or maybe starting with gen 3?) that started allowing it.

As for other brands I own: Jlab, jawbone, pyle, and anker don't seem to have any such functionality that I can see.

So it's far from ubiquitous, sufficiently so that it makes no sense to presume that a bluetooth name is a message from a passenger and can be understood to have any intended meaning.

[HDBaseT]

Yeah, you can 100% rename select JBL Speakers.

I don't see why people are hung up on this. Imagine even just 2 or 3 of the same model "JBL SpeakerName" nearby, how would you know whos is whos? Renaming is common.

[hunter2_]

You would know which one is the desired one because only the desired one would be in pairing mode at that moment. Obviously a collision (if I can say that word) is possible, but unlikely enough for most purposes.