[iamjs]

Not unique to software engineers, but a significant factor is that many technical founders are highly specialized. As a result, they use language from their field, draw on cultural context from their field.

Even in this article:

> The marketing playbook for technical founders is just open source logic applied to business.

It's a challenge for us to cross the chasm and meet others in _their_ context. I think that's critical for marketing to be effective.

You would see the same if you hired a medical doctor, or a geologist into a marketing role.