[headbiznatch]

Having just read the post and most of the comments, this seems to about sum it up. The post barely sneaks in an ask for community opinion on Kickstarter's communication policy while focusing on casting aspersions on the project's validity (including some amazingly shameless "asides" about the founder's reputation). Now the lawyers have come out and it's just getting further and further from useful discussion, if that was truly the original point.

It must be said - bitch all you want about the claim that these guys manufactured Arduino, but on nuance, it appears supportable. When team members who built something (or worked on it to a significant extent) move on, the work they did previously is in their portfolio whether you like it or not. This practice is standard in other industries, too, especially marketing. And of course, the obvious: if, as is claimed in the post, Arduino is afraid of damage to the brand, why not complain about all the other BLAHduinos out there?

This makes Arduino look bad, and if the founders of the contentious project are actually shady, they are loving the cred this reaction will earn them.