[tclancy]

Do you want to release it to the general public or just a circle of friends and family? TestFlight lets you have up to a hundred users forever without ever truly releasing. I have a couple of home-relevant apps I am managing that way.

[robgough]

I think that's a fair question. For this app I didn't see the harm in releasing it. You have to pay for the account etc. to get it onto TestFlight anyway, so I might as well just put it out there. And avoids me having to resubmit every 90 days. There also wasn't a lot of custom "me" stuff in this one, but I could see going that route for other apps in the future.