[jpalomaki]

"By integrating Ookla’s data products, including Speedtest®, Downdetector®, Ekahau®, and RootMetrics®, Accenture will help Communications Service Providers (CSPs), hyperscalers, and enterprises optimize the mission-critical Wi-Fi and 5G networks that power their digital core. [...] Ookla’s data platform is anchored by more than 250 million consumer-initiated tests per month, complemented by controlled drive, walk, and embedded testing options"[1]

[1] https://newsroom.accenture.com/news/2026/accenture-to-acquir...

[simonw]

Is there some legal reason to scatter announcements with that many ® symbols, or do they just do it for style reasons / because they think it makes the announcement look more impressive?

[kube-system]

Using the symbol allows them greater protection under the Lanham act, because it counts as “notice” that the mark is registered.

Without it, it limits your ability to recover damages from infringement.

[trollbridge]

When you are making the absurd case you’ve trademarked “speed test”, yes, you have to take pains to mark it.

[notatoad]

i'm guessing that part of accenture's consulting business is helping people navigate the trademark registration process. so they've got to hype up the ®.

[conception]

Legal. Gotta protect your trademarks.

[Suppafly]

To a degree, but I've never seen anything requiring you to show a mark literally every time it's mentioned.