[dheera]

> Most common software that typical buyers use is available on Mac or Windows

That's not how most people think. Most non-techies are either fluent with "how to use a Mac" or "how to use Windows" and they will just stick with that inertia.

For a lot of people, learning a new OS is an ordeal.

[MBCook]

IDK. Until the Neo you basically didn’t have a choice unless you were in the $1k+ bracket, which is not where most machines are sold.

You could buy Windows, or a very cheap Chromebook that felt like it.

People in that $600-700 range have never had a choice like this.

[dheera]

People had plenty of options in the $600-700 range. If you really wanted a Mac and price was the only thing holding back, buy used.

[blacksmith_tb]

Also possible that people have paid for licenses / apps and thus want to stay with the OS those will run on, instead of having to pay again (if it's even an option).

[stkdump]

Which is probably why Apple is now selling to students at what appears to be below cost.