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by registeredcorn 26 days ago
> The ones which are truly local end up in a "call us to know more" button, no pricing info disclosed.

I cannot speak for the specific part of Europe that you are in, but in the professional Photography community, it is common practice to not list prices and instead have a "contact us" option. The reason isn't a, "Look at us, we're so exclusive and fancy!" Rather, if you list a price for various packages, people get scared off or think they are a master negotiator and can essentially get the work done for free. All of the professionals I've spoken to are happy to work with customers to find a package at an affordable price for them, or at least recommend other professionals in whatever price range they have in mind. The issue is that its exceptionally hard to convey that in a sincere, real way because if someone only sees a price of say $10 000 or whatever, they are naturally going to assume that you cannot possibly get anything for $100-$1 000.

In truth though, many are glad to try and accommodate and get people something that they will be happy with. Perhaps it ends up being 1 or 2 photos instead of an album of photos or whatever, or perhaps the photoshoot is a little bit more "low budget" than a standard one, but there is still lots of opportunity to get the client something they will be happy with. People tend to get wrapped up in the bottom line though, and just assume that they can't afford to capture a happy memory because of the cost - that's something that photographers really want to avoid because (aside from scaring off paying customers! :) ) it means less photos existing, or making it feel impossibly hard to ever show an interest in photography, which is very sad for people who live and breath it.

1 comments

> Rather, if you list a price for various packages, people get scared off

Yet somehow other businesses manage to convey tiered pricing without scaring customers.

Imagine trying to book a hotel room but were told to contact them because they have a range of rooms from single bed to honeymoon suite. "We couldn't possibly list all the packages, it would confuse you!"

Or try to buy a car, but the dealer refused to list a base price because "we have so many options it's meaningless".

Withholding guideline or indicative pricing is a deliberate obfuscation designed to increase friction and reduce choice.