Why shouldn’t they be? They are probably the same size and cost the same to run. They are not doing full training runs (eg Mythos) so don’t need to recover insane training costs.
Same size? Maybe by a bit. Cost? Absolutely. Newer flagship models are often slightly larger each generation, but not even 2x. But more efficient architectures are coming out all the time, and it'd be a waste to retrain an old model. So it washes out.