[convolvatron]

sure, there is some bitching about how the ad funded web-site-news business model is getting distrupted. I'm not completely heartbroken about that.

but much of the article describes how Google is trying to deploy their final solution for intermediation. their attempts to 'googlify' things like grocery shopping and job searching pretty much failed. but now, they are promoting a model where, finally, all information they present has been googlified. they are not a phone book or card catalog, but now the entire library. there aren't original sources any more, just what Google has decided to tell you about something.