[abirch]

It's important for everyone to have their own brand. Matt Levine won't be as impacted by this as this writer. You've got to focus on making it easy to find your content and having it delivered to my email is about as convenient as it gets.

[abbadadda]

It is probably worth noting Drew very much does have his own brand as a co-founder of Defector.com. While not as popular as Levine’s money stuff, Defector.com survives on user subscriptions alone and a lot of URL requests are direct. Drew freelances for SFGate, and with that said I think he’s writing from the perspective of his “freelancer hat” and lamenting the impact “Google Zero” will have on websites around the world dependent on Google’s traffic.