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by cmiles8 14 days ago
The acceleration rate has been extraordinary… they went from mostly unknown outside AI circles to the number one player almost overnight. If that’s not “blown past” I don’t know what is.
3 comments

The branding of Claude is so much stronger than ChatGPT. Even Anthropic is such better branding than OpenAI (especially considering they're not open at all).

My wife knows about Claude because that's what I use and we pay for. She uses it also as a result. And inevitably she will talk about Claude to her friends.

OpenAI is as open as Anthropic is anthropic.
Great line. The irony of these names can't be overstated.
for normies it is the exact opposite.
If "normie" means a noncorporate knowledge worker who uses the free version, yes.

For enterprise, Anthropic is crushing it. In the manufacturing sector I anecdotally hear a 2:1 ratio of Claude to ChatGPT for teams who are settling on a platform.

At my company the grassroots advocacy from devs has certainly been for Claude Code.

Unfortunately even though we have a degree or two of seperation from most federal contracts the punitive DoD blacklisting had enough of a chilling effect on our legal team to make them drag their feet on approving any contract involving Anthropic.

So I pitched OpenAI Business with Codex so we could drop our Github Copilot Business subscription before the billing change takes effect June 1st which was approved without pushback.

I felt some responsibility for finding an immediate solution to dump Copilot since I was the one who recommended adopting Copilot in the first place, ugh... Our prices would have quadrupled based on the single month Microsoft in their beneficence allowed previewing with their tool to simulate what the post-rug pull pricing would have looked like.

Codex becoming more or less a 1:1 replacement for CC made that a no brainer given our options and the exploitative value proposition of Copilot under the new pricing model (which Microsoft evidently hoped companies like us would just accept despite being a third tier option in the dev space these days).

What's a normie?
Homo Sapiens Normie, an extinct subspecies distinguished by its low susceptibility to hype.
> The branding of Claude is so much stronger than ChatGPT.

Absolutely not, you live in a bubble. Everybody knows about ChatGPT.

Few non-programmers have heard of anthropic or claude, nor do they care. But they all know what ChatGPT is.

ChatGPT is a word now. People may use Perplexity, or Google, or Grok to ask questions online. And later they tell you "ChatGPT told me this". It's a new "I googled in Yahoo".
ChatGPT is the 5th most visited site (as well as has nearly a billion weekly active users) and none of the competitors are even close. In the consumer space, Gemini is doing well but Claude is not even in the same galaxy. OpenAI is undoubtedly the leader in consumer LLMs and by a large margin. I'm sure there are mixups, but if someone is telling you they're using chatGPT, they almost certainly mean they're using chatGPT.
The consumer market is worthless though. Consumers will never pay, so the only revenue option is ads which barely, if even at all, pay for inference costs.
Ads implemented remotely competently would be worth a lot of money and more than pay for inference. Inference is cheap, especially outside token expensive ordeals like agentic coding.
I’m pretty sure Gemini would be the leader in consumer LLMs considering it’s on every single search result. Every single google search is also usage of gemini.
Google stuffing things in the search results of existing users does not mean active participation or usage. (Not that I'm saying it's not getting used but it's just a feature of google search, and only a fraction of the kind of queries llms get anyway)
> ChatGPT is a word now.

Many people I know have started simply calling it "Chat".

"I had Chat help me write this" (I didn't, I promise)

They own "chat.com", I think OpenAI should pull the trigger and move to the shorter domain and finish the rebrand.

What are streamers going to call their audience now?
Perhaps it's just regional, but I've been noticing more and more people saying "chat" to describe ANY ai chat interface including ChatGPT. They might have a Kleenex problem on their hands.
>Few non-programmers have heard of anthropic or claude

They ran a super bowl ad. It's all over the construction industry. Claude is still not quite the Kleenex that ChatGPT is, but there is a pretty good chance lay people have heard of ChatGPT, Gemini, and Claude by now.

To disagree with the person below/above me that ChatGPT is the word used generically, when someone uses Gemini or Claude or Copilot, they TELL you which one they used, because they are essentially saying "i didnt use ChatGPT by choice."

Gemini is the one most likely to be used without people knowing which one they used.

Def sounds like a bubble to me. In my own bubble, ChatGTP is so well known over the others that people will often slip and refer to other AI services collectively as ChatGTP.

e.g. "I put it in chatgtp and..." when they actual asked Gemini.

Ironic that you spelled it wrong though thrice.
Yeah I'm pretty sure I switch between chatgbt, chatgtb, chatgtp, and chatgpt quite often without realizing it.

Still everyone knows what I'm talking about.

It sounds like you have no clue what you're talking about.

The people in real life who say ChatGBT or similar are either so out of the loop the technology doesn't even matter to them, or simply are just stupid.

There is no way a person who can't get "GPT" right is even worth listening to.

Agreed. My Mom, who is a grandma, uses ChatGPT every day. Lots of nontech people use it.
Is she paying for anything though?
Yeah, now she does. She got hooked. Which is very interesting to me. Same with my partner.
Agree. I didn’t mean stronger in that sense. I meant how it naturally extends to Claude Design, Claude CoWork, Claude Code.

ChatGPT is too awkward to do that with.

The vast enterprise industry (non-technical) is now aware of Claude/Anthropic.
Everyone knew Altavista too
My sister, who isn't in tech and would be called a "normie" by people more online than myself, told me she switched to Claude a few months ago because of Anthropic's fight with the pentagon. IMO the unbubbled public certainly knows about Anthropic/Claude, especially given their Super Bowl ad and their stance on standing up to the pentagon/Trump admin.
I remember seeing expensive multi-page ads for Claude in the New Yorker over a year ago.

Their marketing has been working the high end of the “regular people” market for a good while.

Do ordinary people really know what Anthropic is?
They know that "claude's the good one"
Of course not. Normal people are using gemini, it comes pre-installed on Android now.
This is the answer for gen pop. Gemini is going to mop up the floor on most use cases as its ingrained in google search.
They certainly know claude. I keep telling them they are all about the same.
They know the cool kids have ditched OpenAI and now use Claude
Ironically their tussle with the US federal government is what made them a household name [1]

There's no better way to create awareness of a brand than to get it featured in the most popular reality TV show globally at the moment: "Thing Trump Did: Season 2."

[1] Proof: https://trends.google.com/trends/explore?date=today%205-y&q=... (see the massive spike in January of this year)