[inetknght]

> It needs to be enforced by the OS or by law. Like how you get transactional emails without getting marketing spam.

What glorious universe do you live in where email is respected enough to have transactions separate from marketing, and that this is not only required by law but also enforced?

[rcxdude]

There's a pretty healthy regulatory environment around it, though I have noticed a resurgence of opt-out marketing communications on signup forms, which is unwelcome (I don't know if some legal decision changed, but it seemed like for a while this was not allowed, and maybe something has made companies think that it is again).

(I decided to look it up, here's the UK rules: https://ico.org.uk/for-organisations/direct-marketing-and-pr... . It looks like it is allowed to be opt-out if you buy something from them, which I do dislike, but there are rules and the ICO does have teeth)

[monkpit]

Not sure about your experience, I’ve almost never encountered a marketing email that didn’t have an unsubscribe link, as is mandated by law in some countries. So I’m not really sure what you’re talking about.

In the past, yeah. But today? Never.

[inetknght]

> I’ve almost never encountered a marketing email that didn’t have an unsubscribe link

Have you encountered a "marketing email" that you didn't sign up for? That's called phishing.

Have you clicked on links in phishing emails? That's called getting pwned.

[monkpit]

That’s also not relevant to the topic, which was transactional vs marketing app notifications, and making a correlation to email.

[inetknght]

It's certainly relevant to the topic: notifications, and a claim of legal requirements.

Legal requirements are useless without enforcement.