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by drstewart
22 days ago
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>If I order an Uber, I already know it is coming. I was the person who ordered it. Which makes me wonder why you have notifications for your bank and Whatsapp enabled. If I have an account, I know what transactions are coming out of it. I was the person who owned the account. If I have someone's number, I know if I want to see messages from them. I was the person who gave them my number. Seems really sill that you have notifications enabled for those apps. If you care about missing something, you'd just check them anyway. |
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I have WhatsApp notifications enabled because it is the primary way people communicate where I live. If my elderly mother messages or calls me, it will most likely be through WhatsApp.
Both of those notifications contain genuinely important or time-sensitive information which may require action on my part.
That's the distinction between them. A person contacting me is fundamentally different from a brand attempting to engage me. Transaction alerts are fundamentally different from “your order is out for delivery”.
The criteria is not “did a thing happen”. It's whether the notification gives meaningful new information that is important or time-sensitive, and requires me to take action.
Most app notifications fail that test completely.