What people: I'm sure some people are watching 10-12 hours per day - in places like nursing homes or hospitals. I know a reasonable number of people who watch a film nearly every day: 2-3 hours. Most people watch something every few days - often a tuesday night movie night for the family (or something like that). There are some who never watch anything. I don't know what the statistics are on this.
My friends in day care tell me the kids hate "movie day" because movies are all the get at home and they are sick of them - they want to play all day. (but I'm not sure if this is representative of anything other than the types of people who put their kids in that particular daycare)
I've encountered plenty of people who have the TV on all the time when they are at home (and awake). That's from when they get back from work right up til when they go to sleep. So that could easily be five hours. TikTok and YouTube have eaten into that but are much the same thing.
My friends in day care tell me the kids hate "movie day" because movies are all the get at home and they are sick of them - they want to play all day. (but I'm not sure if this is representative of anything other than the types of people who put their kids in that particular daycare)