[crote]

Most apps are cross-platform. If you're already required to do it on Android, going out of your way to avoid it on iOS doesn't make a lot of sense.

[Arainach]

It absolutely makes sense (in a capitalist sense). Then you get more money/engagement/whatever on all of the other platforms.

It's the same reason Microsoft built functionality to let users in Europe have links open in their default browser instead of Edge but blocked that feature for the rest of the world.