[ubittibu]

I think the Ferrari Luce is a car the middle class doesn't understand, nor do the wealthy who buy a Ferrari to show off on the weekend. This car's target audience is the ultra-rich who don't need to prove anything; it’s the electric sports version of a Rolls-Royce, an everyday car for those who can afford it. The price, the non-aggressive styling and the five doors speak for themselves. Ferrari is entering that market, first with the Purosangue, and now even more so with the Luce