[akersten]

It must be a tricky problem to balance. On the one hand, you as Google want people to create 30 seconds of video per month with your cool Omni, Flow, Gemini, etc. tools.

On the other hand, as soon as people share those things on the logical platform for sharing videos, they'll be branded with the scarlet letter.

I wonder what Google is thinking - that people won't mind? That it won't matter? That Omni is just marketing and they don't actually want people to use it?

[jvaqueiro]

Maybe they're just going for "disclosure" as in people understanding it's AI, and hopefully mitigating fake news. Don't know if it impacts monetization?

If the video is entertainig I doubt people will mind it's AI. Let's wait and see.

[reddalo]

Also they're probably trying to prevent lawmakers from coming up with stricter limits. "We're already marking AI videos as AI, no need to change!"

[parliament32]

Is it really any different than Google wants advertisers on YT, but still labels ads as ads?

[reddalo]

They don't really want to label ads as ads (no advertiser really does...); they're forced by regulations from multiple countries.

[adrianmonk]

Maybe I'm weird, but I believe in the theory that (all else equal) it's good for business to minimize how much your users hate your product/service.

In other words, users dislike the feeling of not knowing whether things are ads. I can't see any real downside to labeling them, so you're better off doing it so you don't drive users away.

[pona-a]

There's also the matter of brand reputation. You don't want to make your ads seem like your own or your user's public communications.

[WarmWash]

Google is not a monolith. For all intents and purposes YouTube might as well be a totally different company than Deepmind. Everyone in there own respective google fiefdom is trying to maximize their own metrics.

[zitterbewegung]

Why are they saying to not distribute on YouTube they just want to give an indicator. Same with labeling if a video is an AD. I find some of the obvious AI content to be funny or informative .

[danudey]

I mean, here's what I don't get: why does YouTube care? We're already uploading an entire human lifespan worth of videos to YouTube every day, do they really benefit from more content? Or is this content somehow inherently more monetizable than what people are already uploading?