[bradleyjg]

Indeed. People look at a car rental business and think 'I can offer better customer service'. Maybe, maybe not but that's only one of the necessary business lines.

Rental car companies are the largest buyers of new vehicles in the world, and more importantly the largest sellers of used cars. What's your strategy in those areas? What's your cost of working capital going to be? Ditto with insurance, these companies generally self insure the collision, can your startup afford to do that?

Then there's counter space at the airport. These generally come on the market rarely and at a different time and process for each airport. How are you going to compete when your lot is a twenty minute shuttle ride, and your competition has a lot in walking distance from the terminal?

I'm not saying it's impossible but the barriers to entry are high.