They might still struggle to get enough value out of it. An individual who is looking at it from the viewpoint of "can I get my money's worth of value out of it?" might succeed if they are thinking about value in and value out. If their thinking is FOMO motivated and there is the slightest whiff of "we have to do it because everybody else says they are doing" they won't get a penny of value out of it... but they don't need to!
They just told developers to use AI as much as they can, so I'm sure there was quite a bit of frivolous usage (they had leaderboards). This isn't "how much more productivity can we get with AI", it's more "let's spend as much as humanly possible and see what happens".