[arthurofbabylon]

The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.

[fhn]

it's not about the design yet stock plunged 6% for no reason then?

[__s]

stock has been going down all year, drop was just bump coming back down

markets are volatile, 6% on one ticker is noise