[RiderOfGiraffes]

If I change my model to change my customers, I am changing my customers, not changing my toolset. You are deliberately confusing/conflating two fundamentall different concepts,and I believe that while you personally, and perhaps others, may derive some benefit from it, doing so inhibits effective communication.

http://xkcd.com/169/

I agree that blaming the customer base for the failure of the bike-sharing schemes is wrong, and I agree that it may be that changing the target customer base is the only effective solution, but do not agree that calling that "changing your toolset" is helpful.