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by some_random 16 days ago
What a masterclass in modern spin:

1: Take a problem, in this case tobacco consumption

2: Isolate a part of it, ideally a the part that is most visible and/or easiest to go after. As others have mentioned, Sweden has a large culture of non-smoked tobacco consumption

3: Define an easily achieved win condition, brand it as complete success. In this case "smoke-free" means under 1 in 20 Swedes smoke

4: Get your buddies in the press to publish breathless articles on your 'Incredible' milestone

5 (ideally optional): If anyone ever tries to hold you accountable, double down.

4 comments

To be entirely fair, a whole country switching from smoking to safer oral nicotine is a massive health win. The bad things in cigarettes are mostly not nicotine.
To be clear they commonly use snus which is tobacco product, not just nicotine pouch. It shares many of the health issues associated with smoking tobacco and also has it's own ones (e.g. related to gum health).
I don’t fear second hand gum issues
And what are those many health issues shared between snus and cigarettes?

As an ex snusare and ex smoker, this is a pretty wild claim to make my friend

Looks like my information is a bit outdated. Some published research do state that snus cause increased risk of certain cancers (e.g. esophageal, pancreatic, stomach cancer, colorectal, oral and pharyngeal cancer), but some newer research suggest that this inconclusive.

The other primary risks are things which tie more to nicotine in general (like stroke & various effects on pregnancy including increased risk of stillbirth).

Next one! ....Norwegians and the global climate benefits of Electric cars :-))
> Define an easily achieved win condition, brand it as complete success. In this case "smoke-free" means under 1 in 20 Swedes smoke

How is that an "easily achieved" win condition?

> If anyone ever tries to hold you accountable, double down.

Basically the entire policy of the current US administration summed up in a sentence lol

You only think that because you don't consume news from other nations.
Really? Just 3.

I didn't say it was the only one, it's probably the worst offender though