Congrats on the launch. One complaint: RPA this, non-RPA that, but you never explain what it means. I would write down the acronym fully once at the first mention on the landing page.
I think their target audience is medium to large enterprises. The biggest tell tale sign of that is a missing Pricing page.
Most of these customers would already know the meaning of RPA, if they are researching companies for it. In a way, it self qualifies their leads into higher quality ones, that are more likely to convert.
RPA was a big thing just towards the tail end of 2010s, though. MS had free official tools for Windows 10 to do it. I think at some point a Japanese bank had a robotic arm set up to flip a contract binder, scan the page and stamp it page by page using RPA.
Most of these customers would already know the meaning of RPA, if they are researching companies for it. In a way, it self qualifies their leads into higher quality ones, that are more likely to convert.