[AquinasCoder]

Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee."

An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?).

The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.

[giobox]

The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China.

> https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s...

> https://archive.is/ilT3d

[KoolKat23]

No it doesn't, it screams 2026 Nissan Micra.

It looks a little like the BYD seal too perhaps that's why you say this. The Asian sports cars look nothing like this, only practical sedans.

[KennyBlanken]

No Chinese EV looks anything like this?

It looks like the EV version of Apple widgets and the iPhone home screen. There's so much rounded squares /rounded rectangle bullshit...it looks like something that was designed in 2010 and is about to get the shit sued out of it by Apple.

Every automaker is desperately trying to chase Chinese buyers. Most of them are too stupid to realize the Chinese can just....buy better Chinese EVs, and if they're not buying a chinese EV, it's because they don't want a Chinese EV, they want the foreign company's design and cachet.

Peopel don't buy Ferraris because they look like Chinese EVs. People buy them because they look like Ferraris and are exclusive.

Audi is doing stupid shit, too. They recently started making cars under the "AUDI" brand. Yeah. "AUDI". Versus "Audi" with rings.

If Ferrari wanted to sell more cars in China they could just stop be absurd dicks about a)who can buy their cars b)what people can do with them.

Things like "prohibit people from lending them to reviewers so Ferrari can game the review by putting on different tires and tuning the suspension for the specific track the reviewer will be using." Although might actually impress Chinese buyers since it aligns with them so well, culturally.

[giobox]

Ain't just me who thinks it looks like an Asian EV:

> https://www.euronews.com/next/2026/05/26/ferraris-550000-ele...

> https://nypost.com/2026/05/26/business/ferraris-new-640k-ele...

> https://www.barrons.com/articles/ferrari-stock-price-luce-ev...

> https://www.telegraph.co.uk/business/2026/05/26/ferraris-475...

etc

[rickdeckard]

I agree as well.

But that's not because Asian EVs have a specific identity, but because the Luce's design has NO identity. It has no heritage, like a sports car from a company that didn't exist 15 years ago.

At the moment I don't even see alot in it to BUILD a design-heritage upon, not many accents you could carry onwards to other cars.

The Hyundai Ioniq 5 is also an Asian EV. But it has character, it has accents, it has "rough edges". I can see aspects of it carrying onwards to the point that I see a van on the street and instantly know "it's a Ioniq". I don't see much of that in the Luce right now...

[justinclift]

It's be super funny if it has more usb ports than a macbook too. :D

[CamperBob2]

It wouldn't even have been that hard to make it recognizable as a Ferrari. https://old.reddit.com/r/OpenAI/comments/1to71ad/jony_ive_de... looks pretty darned good in comparison.