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by tcp_handshaker
18 days ago
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>> They need to do something like this to drive more attention and sales. The objective of a luxury brand is not volume sales. There is the well known anecdote of somebody asking André Heiniger, then chairman/president of Rolex: "How is the watch business?"
and he answering something along the lines of: "I have no idea. Rolex is not in the watch business..." |
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