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When driverless car services are a routine way for people to obtain a car on demand, renting a car at an airport is just one subset of obtaining a car for a one-trip use. It will be interesting to see whether the existing car rental companies have the management strategies and algorithmic understanding of maximizing car return on investment needed to make an on-demand driverless car service a part (and eventually the whole) of their business model. Whoever wants to be in Flightcar's or Silvercar's (or Uber's) business has to think ahead to what the wide availability of driverless cars will do to their whole industry. Those who disrupt can be disrupted in turn, if they are not ready for the future.