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by dessimus 30 days ago
> It's a huge, disgusting waste of resources on multiple levels.

The companies on the ads wouldn't do it that way if they were not getting a positive ROI from it. They probably only need to get 2 maybe 3 new customers to offset the cost of mass mailings.

2 comments

This isn't true. Proctor and Gamble cancelled $200m of advertising and saw no change in sales. And companies using AI are costing more money to produce worse quality stuff more slowly. Facts don't matter, only how well you can convince a CEO.
Most of my physical junk mail is from local businesses like Eye Doctors, Dentists, or Trades, not National Brands unless its a local franchisee.
I don't care if the are local or national. I don't want it, I'm not interested. Most of what I get is not local, it's credit card offers. There's also the fake missed package notices that are actually home warranty companies trying trick you into calling them.
I don't care. Its still garbage I didn't ask for that is now in my mailbox so I have to deal with it. They have plenty of other ways to advertise. Everywhere I turn in public there's more ads.