[4rtem]

I don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today.

Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand.

I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.

[pglevy]

I didn't realize initially Marc Newson was involved. Definitely echoes of the 021C.

https://marc-newson.com/ford-021c-concept-car/

[threetonesun]

That car is awesome, though. Still waiting for some designer to prove themselves by making the VW Bug of EVs not yet another $100k+ plasticy looking rectangle of questionably utility.

[busyant]

This is beautiful. Not a modern Ferrari, but still beautiful. La Luce, however, is best viewed *al buio."

[tencentshill]

Perhaps they hired an outside designer to not harm their own reputation. It was always going to be poorly received because it's an ugly aerodynamic EV SUV, which every brand has. There's no way to stand out if it must have an ultra-low CD.

[seydor]

I think they realize that in the future EVs will far outsell their petrol, so it makes sense to keep the brand for those.

The design is bonkers though , a major blunder

[bombcar]

A $650k car could be fueled by dandelion farts and angel's tears and the target market wouldn't care much.

[seydor]

it's more about living with an EV, charging schedules etc

[rjsw]

They could make an EV Purosangue.