[imtringued]

The point is that by the 100th test flight, your competitor has already proven the first version of their design to the point of being retired by the second version that has a 55% higher payload capacity and had a history of dozens of moon landings and is busy manufacturing solar panels on the lunar surface using lunar regolith, thanks to the orbital infrastructure for lunar transit that they've painstakingly built over several initial launches is paying off.

Meanwhile SpaceX having proven that the iterative development cycle works by first building a successful rocket and accepting customer payloads as soon as possible and then upgrading the rocket as they flew, fell behind because they decided to abandon their origin and instead try to delay success as much as possible which is antithetical to their origin and the success of the launch vehicle. In their hubris, they doubled down on failure, excusing it at every opportunity, while pretending that this is how Falcon 9 succeeded, which is simply not true. You cannot have a radically different development process and call it the same because you're the same company.